Here is the list of events fired by the platform. This document will be updated as we add and change events on our platform.
Event | Description | Platforms | Data | Date Added | Updated |
|---|---|---|---|---|---|
Complete registration | Fired when a customer creates an account on the website | GA/FB | customerID | ||
Item Inquiry | Fired when a customer inquires about an item. | GA/FB | itemID | 4/18/2018 | |
Wishlist Add | Fired when a customer adds an item to their wishlist. | GA/FB | styleNo | ||
Add To Cart | Fired when a customer adds an item to their shopping cart | GA/FB | styleNo | 4/2/20 to change itemIDs to styleNos | |
Grid Quick View | Fired when a customer clicks the quick-view eye icon on an item tile on the grid. | GA/FB | styleNo if exists, otherwise itemID | ||
Grid Wishlist | Fired when a customer adds an item to their wishlist by clicking the heart icon (or similar) from an item tile on the grid. | GA/FB | styleNo if exists, otherwise itemID | ||
Contact Form | Fired when a customer submits the form on /contact-us or a location-specific /contact-us page. | GA/FB | none | 4/18/2018 | |
Newsletter Subscribe | Fired when a customer submits their email to signup for a newsletter. Note: If the customers “subscribe” form is hosted by a 3rd party (Mail Chimp, etc), this form is under that 3rd party’s control, and is not fired by the Punchmark platform. | GA/FB | none | 4/18/2018 | |
Initiate Checkout | This event is fired when a customer clicks “checkout” or any of the 3rd-party pay buttons (PayPal, etc) on the cart page. | FB | styleNos | 4/2/20 change itemIDs to styleNos | |
Checkout Complete | Fired when a customer completes an ecommerce purchase. | GA/FB | grandTotal, Currency, itemIDs, ga ecomm params | ||
Click-to-call | Fired when a visitor clicks a phone number to call in mobile. | GA | |||
Make an appointment | Fired when a customer completes a make-an-appointment form. | GA/FB | 1/30/2019 (V6 only) | ||
Start A Project | Fired when a customer completes a start-a-project form. | GA/FB | 4/9/2019 (V6 only) | ||
Choose a setting | Fired when a customer chooses a setting in the Engagement Ring Designer | GA/FB | itemID | 9/30/2019 (v6 only) | |
Ring Complete | Fired when a customer completes a ring (setting + diamond) in the Engagement Ring Designer | GA/FB | itemID | 9/30/2019 (V6 only) | |
View Content | Fired any time a customer visits a product details page or ring setting details page. | GA/FB | styleNo All item details pages, including ring buider | 11/19/2019 (V6 Only) | 4/2/20 changed itemIDs to styleNos |
Page View | Fired on every page | GA/FB |