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Your website’s Cart page has a “teaser” widget that shows the user that they can qualify for a higher level of free shipping if they add more items to their cart. Consumers have been trained (thanks mostly to Amazon) to want things as soon as possible, and are willing to pay more (in the form of more items) to get that.

This feature attempts to gain your website two exciting ecommerce benefits:

  1. If the user qualifies for a certain level of free shipping, the user is more likely to transact. (Lower Cart Abandonment).

  2. If the user almost qualifies for a higher level of shipping, it encourages the user to add more to their cart to qualify for that level (Increased Order Size).

The bottom right of this image shows an example of what this widget looks like.

This feature is automatic for the user, and is calculated based on an algorithm that decides when to show either the “You qualify” message or the “Get Free by adding more…” message taking into consideration how far they are away from the next tier. In most instances, this widget will try to encourage the user to add more to their cart, rather than settling for the shipping tier they already qualify for.

Some Examples

The customer has two items in their cart, adding up to $125.00, and with another $25, they will get free shipping.

(click image to enlarge)

This customer, on another client site, has met their free shipping tier, and is too far away from the next tier to be “teased” by it.

(click image to enlarge)

Some things to note

  1. The shipping teaser widget is on by default, you don’t have to do anything to enable it.

  2. We can turn this feature off any time, if you feel that your shipping methods are not applicable to this

  3. Your shipping methods will only be calculated if they have a base price and a free threshold.

  4. If your shipping teaser is not showing, it may be that they are too far out of reach from the current cart value.

  5. If you have had any cart page customizations, it’s possible that we may need to add this feature into your cart.

  6. Please reach out to us for any help with this widget, or optimization of your shipping methods to be used with this widget.

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