A brand is almost a separate entity from the vendor. Good examples of brands include Tudor by Rolex, Ever & Ever by Stuller, and Romance by Kim International. Ultimately, a vendor could be thought of as a parent to a brand. Each separate brand will get their own brand page that retailers can use, and vendors will have the ability to limit retailer access by brand. This means that if a vendor would like for their general lineup to be allowed on a certain retailer’s site but not their brand for engagement rings, they can simply only allow them access to the brand with the general product catalogue.
What Qualifies as a Brand?
Many vendors have different product lines and collections, but how do those differ from brands? Well, brands must include their own logo, description, and set of unique products not offered in the vendor’s general product catalogue.
A brand must include their own logo, description, and unique set of products.
Options for Brands
Each brand has different options allowing for vendors to precisely decide how their brand is displayed and used on our e-commerce platforms.
Base Markup - The base markup value for products.
Lock Markup - Do not allow retailers to set a custom markup value for products.
Use Retail Prices - Only use the retail price set by the vendor in the dataset.
Lock Retail Prices - Do not allow retailers to change retail prices.
Lock Style Numbers - Do not allow retailers to change style numbers.
Lock Item Titles - Do not allow retailers to change item titles.
Lock Item Descriptions - Do not allow retailers to change item descriptions.
Lock Ring Sizes - Do not allow retailers to add or change ring sizes.
Lock Shape Ranges - Do not allow retailers to add or change offered gem shapes.
Lock Diamond Size Ranges - Do not allow retailers to add or change included diamond size.
Allow Private Labelling - Allow retailers to privately label the brand.
Allow E-Commerce - Allow this brand to be sold online. (Enabled by default)
Simply ask for one or more of these settings to be enabled via email[link assets@punchmark.com], and we will make those changes.
Data Formatting for Brands
Generally, we prefer for vendors who have multiple brands to separate their product data into multiple spreadsheets – one for each brand. This allows for more efficient data management and organization. For example, if there is an error in a spreadsheet containing tens of thousands of lines of products, you might find it more difficult to troubleshoot and ultimately resolve said error. Providing one spreadsheet per brand will resolve that potential issue. For more information on proper data formatting, please refer to our Data Formatting article.