This article will discuss brands, collections, and the difference between the two. As previously mentioned, our platform allows vendors to separate their product catalogue by brand, and doing so will allow for more precise control of data accessibility by retailers. Our platform also allows for vendors to organize their data into different collections. While these are very similar, there are some major differences in how they are displayed to the end-user.
Brands
A brand is almost a separate entity from the vendor. Good examples of brands include