DM - Event Triggers

Created by Michael Burpoe
Dec 08, 2020
1 min read

Did you know that your Punchmark website has built in events that allow you to target potential clients with advertising based on how they interact with you?

For example, you can target people on Facebook and Instagram that have:

  • Added an item to their cart

  • Inquired about a product

  • Filled out a contact form

  • Add an item to a wishlist

  • Viewed a specific page

And more!

To be able to do this, you’ll need to:

  • Install a Facebook Pixel

  • Have a Facebook Ad Manager Account

  • Create a Custom Audience on Facebook based on the event you want to target

  • Create the ad you want and select the custom audience as your target audience

What would you do with this targeting ability? I have TONS of ideas.

If you’re curious as to what events we currently have integrated into your website, check out this blog post I wrote: https://www.punchmark.com/.../creating-goals-in-google....

If you have any questions, put them below  or email me at katie@punchmark.com.