A brand is almost a separate entity from the vendor. Good examples of brands include Tudor by Rolex, Ever & Ever by Stuller, and Romance by Kim International. Ultimately, a vendor could be thought of as a parent to a brand. Each separate brand will get their own brand page that retailers can use, and vendors will have the ability to limit retailer access by brand. This means that if a vendor would like for their general lineup to be allowed on a certain retailer’s site but not their brand for engagement rings, they can simply only allow them access to the brand with the general product catalogue.
Many vendors have different product lines and collections, but how do those differ from brands? Well, brands must include their own logo, description, and set of unique products not offered in the vendor’s general product catalogue.
A brand must include their own logo, description, and set of unique products.
Generally, we like for vendors who have multiple brands to separate their product data into multiple spreadsheets – one for each brand. This allows for more efficient data management and organization. For example, if their is an error in a spreadsheet persisting of tens of thousands of lines of products, you might find it more difficult to troubleshoot and ultimately resolve said error. Providing one spreadsheet per brand will resolve that potential issue.