Consumers these days aren’t just looking for convenience or the best deal. They want to interact with businesses and brands they trust. One of the best ways to build brand loyalty is through social media, education, and outreach strategies.
These strategies differ from traditional marketing because the goal is not to make the sale immediately. When you interact on social media, not every post is trying to convince people to come in to your store and buy something. It should showcase your store’s personality and your brand’s aesthetics and voice and ethos. Similarly, your newsletters should engage your clients and keep them up-to-date on trends, store events, and more. The goal of social media and other personalized forms of outreach is to keep your name in the back of your followers' minds so that when it is time to make a big purchase, they don’t think twice about where they’re going to go.
Use the following sections to help you determine which form of client outreach will work best for your business.