Welcome to Punchmark’s Digital Marketing Knowledgebase! We know that digital marketing is a complex and sometimes overwhelming topic, and we wanted to put all of the high-level definitions and our best practices in one place for you. We’ll also include examples that are specific to the jewelry industry so you can better understand what a real-world application of these practices might look like for you.
Digital Marketing Overview
Digital marketing is incredibly complex and very new. The best practices are constantly shifting as search engine giants like Google constantly update their algorithms and social media marketing changes with new platforms,
How to Use This Guide
Each section is broken down into four parts:
The first section is a high-level definition or overview of the term, concept, or subject of the page. Treat this as a good reference to refresh your memory on concepts or gain a basic understanding of the topic.
The second section is a deeper dive into the nuances and details. Here you will find more information and different ways that the same concept might be applied