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How It Works
The general goal is that you will be able to go about your daily operations in your store, and your website will listen in on any changes that you make on a day-to-day basis. However, it may not work out of the box as you’d expect, since every retailer uses the Edge a bit differently. Below are some best practices and a few things to consider to make it work successfully for you however your inventory is managed.
The Edge Interface : Inventory > Items
General Tab: Most of the data is controlled on this one tab, if not set in the “Website” tab.
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Stones Tab: All diamond and gemstone information will come from this tab.
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Website Tab: this tab is responsible for the data that pertains to the website only. It is highly recommended to fill this this tab out, but if it is empty, then information from the General tab will be used to populate this information.
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Never Upload This Item: Checking this option will never upload the item to the website, or it will take the item down if it exists on the website.
Always Upload This Item: Checking this option will make sure the item always reaches the website. If an item is sold, or has a status other than “In Stock” this item will not show on the website by default.
Web Category: Setting this option on a product-level will override any settings you have on your Category Map. If the Category Map has a value for this particular Edge category, you do not need to manually set this per item in order for it to be categorized and visible on your website.
Web Title: This is the title of the item itself, which will appear in the header <h1> tag on the website. If this option is blank, this will default to your singular item title, as seen on your Category Map.
Web Description: Leaving this option blank will defer to your default product description.
Meta Title: This is the title of the web page of the product, and is the default title that shows in Google results and in other search engines. You see this title at the top of your browser page itself. If nothing is entered in this field, the meta title is automatically generated from product data and your geolocation.
Meta Description: This is the meta description behind the scenes, and is never visible to the human eye, except when looking at the source code, or viewing the description that shows in Google results. If nothing is entered in this field, the meta description is automatically generated from product data and your geolocation.
Meta Keywords: These are the meta keywords behind the scenes, and is never visible to the human eye, except when looking at the source code, or viewing the description that shows in Google results. This field has become obsolete as far as Google is concerned, but some search engines still deem it relevant.
Base SKU: This field is to help you create variations that are connected and hinged on this piece of data. For example, if you have two products with a Base SKU of 1234, then each will be associated as variations (e.g. 1234-14KY and 1234-14KW).
Edge Product Data Fields
Below is a map that illustrates which data fields are mapped to the website. This is a bit more technical than the visual representation in The Edge Interface.
Customers
How It Works
Edge Customer Data Fields
Wish Lists
How It Works
Edge Wish List Data Fields
Repairs
How It Works
Transactions
How It Works
Troubleshooting
The following is a guide to help you troubleshoot any issues you may be experiencing…
Product Diagnostic
This is the quickest way to find out yadda yadda…
Category Diagnostic
Vendor Diagnostic
Coming Soon: Customer Diagnostic
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The EDT (Edge Data Transfer) module is responsible for importing and exporting data between the Edge and your Punchmark website. This system is a 2nd generation module of what was once called Edge TPW (third party website). The EDT system is more complex and includes data like customers, wish lists, and transactions, and has the potential to transfer data in two directions.
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EDT Configurations
There are two configurations available for EDT:
Single Directional EDT
One way flow of data from The Edge to your website. This is export only. No data is imported back into The Edge.
Bi-Directional EDT
Two-way flow of data back and forth from your website to The Edge. This supports export and import.
EDT is capable of exporting the following data from the Edge and sending it to your website:
Item & stone information
Service job statuses
Customers (bi-directional only)
Wish lists (bi-directional only)
Transactions (bi-directional only)
EDT is capable of capturing the following data from your website and importing it back into the Edge:
Customers (bi-directional only)
Wish lists (bi-directional only)
Web sales (bi-directional only)
Pricing
It is important to note that there are costs involved for Abbott Jewelry Systems (the Edge) and Punchmark. For Abbott Jewelry Systems, there is a one-time setup fee (plus annual service with Bi-Directional integration). For Punchmark, there are no setup fees, and integration is included in both Professional and Advanced Plans, or it can be added on as a separate service.
Abbott Jewelry Systems (Edge) Pricing
Below is a breakdown of pricing for Abbott Jewelry Systems.
The EDT module must be purchased and enabled in your Edge license. EDT is available in both single directional and bi-directional configurations. Pricing varies and includes both one-time activation fees as well as increases to your annual service contract.
It is possible to start with single directional EDT and upgrade to bi-directional in the future by paying the difference.
Configuration | Partner | Non-Partner |
Single Directional EDT (1x) | $1,000 | $2,000 +$300 annual service |
Bi-Directional EDT (2x) | $1,250 | $2,500 +$300 annual service |
Virtual Store | +$500 annual service | +$500 annual service |
Upgrade from TPW | $250 | $500 |
Due to their familiarity with our data structure, the price is discounted and maintenance fee waived when using one of our preferred partners.
To purchase EDT, contact Abbott Jewelry Systems' Administrative department at 866-580-3343 or admin@ajsllc.com.
Punchmark (website) Pricing
Below is a breakdown of pricing for your Punchmark Monthly Service Plan. Punchmark has waived all setup fees to get started with Edge EDT Integration.
Both Configurations of Edge EDT are available in the Professional or Advanced plans, or as a separate billable item in the Starter Plan (and Early Adopter service plans). For more information, please visit Punchmark’s pricing page.
Configuration | Starter Plan | Pro Plan | Advanced Plan |
EDT 1x | included | included | included |
EDT 2x | not available | included | included |
How It Works
On initial set up, an agent from Abbott Jewelry Systems logs in to your computer and helps you configure your system to determine what data to include. The first time EDT runs, all chosen data is exported to the website as a full upload of all data. It is then set to run on a schedule (once a day, once an hour, every 15 minutes, etc.) and on each subsequent run, only new or changed data is included. For Bi-Directional integrations, it will also check for pending files that come back from your website. After the first upload, a Punchmark customer success representative will set up a default category structure based on your categories in the Edge. All imports are processed for products, customers, wish lists, repairs, and transactions, if applicable. Once the default options are in place, the Punchmark team will hand it off to you to make any final tweaks.
For more information regarding how Edge EDT works from your computer in your store, here is some useful documentation written by Abbott Jewelry Systems:
Some of the general information in these guides is also covered in our documentation as it pertains to integration with your website.