Facebook is by far the largest and most complex social media platform. From simple posts to business pages, you can build a social media empire on Facebook. (Some smaller brands even use a Facebook business page in lieu of a website because it’s free – while we don’t recommend this, it’s certainly something to consider when thinking about Facebook’s capabilities.) Facebook is also the original social media platform, and therefore it has the most widespread adoption. While it’s less popular with the very youngest demographics, a large portion of those ages 30+ are active on Facebook, including many seniors. Facebook is also different from Instagram and TikTok in that it has a web interface as well as an app, so it can be used by more people who don’t own smartphones, similar to Twitter.
Note - As of November 2021, the average organic reach for Facebook is 5.2% of your total followers. Use custom audiences and low budgets to strategically push your posts to increase reach and engagement!
Posting on Facebook
Facebook enables you to post text, images, videos, and links to other websites or content. Your business page can also host your store hours, location, and updates. Most successful posts contain both text and an image or graphic. Facebook posts can link to external content much easier than other apps, so take advantage of the fact that you can use a post to send people directly to your website, blog, or Youtube channel.
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