Landing pages are another way to use keywords and SEO copy to let both Google and potential clients know what your website is about. A landing page is a page dedicated to a topic that links back to your main website. The goal is to offer your landing page as a result for a specific query or targeted ad, and for potential clients to navigate to your main site from the landing page. In the case of retail jewelers, they are useful for highlighting product categories or services you offer.
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