Facebook is by far the largest and most complex social media platform. From simple posts to business pages, you can build a social media empire on Facebook. (Some smaller brands even use a Facebook business page in lieu of a website because it’s free – while we don’t recommend this, it’s certainly something to consider when thinking about Facebook’s capabilities.) Facebook is also the original social media platform, and therefore it has the most widespread adoption. While it’s less popular with the very youngest demographics, a large portion of those ages 30+ are active on Facebook, including many seniors. Facebook is also different from Instagram and TikTok in that it has a web interface as well as an app, so it can be used by more people who don’t own smartphones, similar to Twitter.
Note - As of November 2021, the average organic reach for Facebook is 5.2% of your total followers. Use custom audiences and low budgets to strategically push your posts to increase reach and engagement!
Posting on Facebook
Facebook enables you to post text, images, videos, and links to other websites or content. Your business page can also host your store hours, location, and updates. Most successful posts contain both text and an image or graphic. Facebook posts can link to external content much easier than other apps, so take advantage of the fact that you can use a post to send people directly to your website, blog, or Youtube channel.
Facebook has a few fun features, like Polls, where you can get input from your followers. Be creative with your posts, and use Facebook to cross-promote your content on different platforms. If you publish an in-depth guide to something once a month, link to it on your Facebook.
Interacting on Facebook
Facebook thrives on comments, likes, and shares. Some videos that go viral have hundreds of thousands of comments and thousands of shares. As with other social media platforms, take time to interact with your followers by responding to their comments and messages. Facebook is a bit more one-sided than other platforms when it comes to businesses, which means you interacting with others not on your page isn’t quite as helpful as it is on Instagram or Twitter, but it still helps to put your page out there and find potential clients.
Facebook for Retail Jewelers
Treat your Facebook page as a secondary website: fill it with posts, products, links, and videos related to your store. Here are a few ideas for some posts on Facebook:
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