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Many brides-to-be create their wedding Pinterest boards long before they’re even engaged. They often include image of their dream rings and dresses – and this is where you come in. Having a presence on Pinterest can help people all over the world discover beautiful engagement rings and wedding bands that are linked back to your store. It’s not a short-term strategy, but by putting your inventory on Pinterest as “pins,” you can reach more potential clients in one of your most profitable demographics.
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Creating Pins
Each pin consists of an image, title, an optional short caption, and a link. Upload product images to Pinterest, and link them to the product on your website. It’s helpful if you categorize your account by creating your own boards. You can both put your products up and add pins from other accounts to encourage interaction and help you get discovered.
Interacting on Pinterest
Like most other social media sites, Pinterest also has likes and comments. You can use these features, though perhaps more important on Pinterest is the number of pins you create, share, and add to your boards. Instead of positing yourself as “just a jewelry store,” consider your place in the wedding world. If a bride-to-be sees a board titled “Romantic Countryside Wedding” and the images on that board – from dress to venue to flowers to rings – spark ideas, the whole board creates a vision. The bride can see herself getting married, wearing one of the rings on the page. Conversely, a Pinterest board of “Engagement Rings” really just looks like your website. It can still be helpful to attract new eyes on your products, but it’s a bit more sales-oriented and less social.
Pinterest for Retail Jewelers
Pinterest is fairly straightforward when it comes to posts; all you need to do is put up some of your products as pins and then interact on the site. Use good titles and hashtags to help others discover your content: specific, but not overly specific. And make sure your images are clear and visually enticing. Grainy, dark, or unclear photos won’t help you grow your Pinterest following.