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Yet the benefits of being online far outweigh the costs. A single ad campaign on Facebook with a $10/day budget for 10 day can get over three thousand views. If you target your campaign to cater to those listed on Facebook as “engaged,” those three thousand viewers are all involved in the wedding-planning process and may be looking for wedding bands, bridesmaid gifts, and bridal jewelry. Even if only three of those three thousand viewers converts to a purchase, the $50 $100 spent on the campaign has already paid for itself.

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