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In this section, we’re going to go over the basics of digital marketing using Google adsAds, Facebook and Instagram ads, landing pages, and other social media ad strategies. Google and Facebook are the heavy hitters when it comes to paid ads.
Social media marketing targets social media users; you’ll only get people who use whatever platform you’re advertising on. They are visually appealing and generally more casual.
Google ads Ads are text-based ads that can appear for any search done using Google. They are useful not only for bringing more users to your website and specific landing pages but also for ensuring that traffic intended for your site gets there by showing up first on the SERP (search engine results page). Google ads Ads are also a way of ensuring viewers are shown the text you want them to see.
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Yet the benefits of being online far outweigh the costs. A single ad campaign on Facebook with a $5$10/day budget for 10 day can get over three thousand views. If you target your campaign to cater to those listed on Facebook as “engaged,” those three thousand viewers are all involved in the wedding-planning process and may be looking for wedding bands, bridesmaid gifts, and bridal jewelry. Even if only three of those three thousand viewers converts to a purchase, the $50 spent on the campaign has already paid for itself.
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