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A good way to get your brand in front of new eyes is to use Influencers. Instead of working to attract your own followers through hashtags, shares, and other strategies where you take ownership of the content, using an influencer puts your brand in front of their audience. There are many types of influencers and ways that you can work with them to promote your brand and products.

Types of Influencers

Some influencers have audiences of a few million; other times, they only have a few thousand, but their followers are extremely loyal. An influencer’s follower count is only one metric to take into consideration when finding a partner to work with, but they do help to define the types of influencers:

  • Nano Influencers (1-10k): niche influencers who often cover one specific demographic or regional area

  • Micro Influencers (10-100k): small-scale influencers who have a loyal following; similar to nano influencers but with a wider reach; considered experts in their field

  • Macro Influencers (100k-1M): large-scale influencers with a wide reach; often content creators whose job it is to run their social media platforms

  • Mega Influencers (1M+): often offline celebrities, have a diverse and varied audience

micro, big-leagues, local

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