A good way to get your brand in front of new eyes is to use Influencers. Instead of working to attract your own followers through hashtags, shares, and other strategies where you take ownership of the content, using an influencer puts your brand in front of their audience. Simply put, an influencer is someone who shares content, whether that’s products, ideas, or advice. They are on all major social media platforms. There are many types of influencers and ways that you can work with them to promote your brand and products.
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Nano Influencers (1-10k): niche influencers who often cover one specific demographic or regional area
Micro Influencers (10-100k): small-scale influencers who have a loyal following; similar to nano influencers but with a wider reach; considered experts in their field
Macro Influencers (100k-1M): large-scale influencers with a wide reach; often content creators whose job it is to run their social media platforms
Mega Influencers (1M+): often offline celebrities , in addition to having an online presence; have a diverse and varied audience
Each influencer comes with a different price point and audience. Nano and micro , big-leagues, localwhy is it important (#trust)influencers tend to have very loyal followers who trust their opinions and care much more about their followers. Macro and mega influencers are generally less involved with their followers but have a much larger reach. For most retail jewelers with one or two locations, nano and micro influencers, especially those with regional followers, are going to be the best investment.
Working with Influencers
Influencers should understand your brand, your audience, and your products. They should also be able to talk authentically about your store. Some influencers will take any sponsorship they can get, but it really does help to find an influencer that you connect with and who believes in your store and products. These influencers are more likely to work to convince their audience to shop at your store.
Working with influencers can also help to build trust within a community. You can say whatever you want about your brand, but audiences know it’s coming from a biased source; you wouldn’t say anything negative about your store! Influencers, however, are third-party sources, and many nano and micro influencers work hard to build trust in their communities. They wouldn’t want to break their followers' trust by promoting a brand they don’t love.
Influencer Posts
Influencers can create anything from a single promoted post to a whole series of videos and reels.