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platforms to use (Mailchimp, Flodesk, Mailerlite, Constant Contact, Hubspot, Omnisend, MailJet, Klaviyo)
Email marketing is one of the oldest forms of digital marketing, but it’s still relevant today because of how successful it is compared to its price. Even if you send a hundred emails a year and your average recipient only opens 5% of them, they are still seeing your brand name in their inbox again and again, and they’re still opening 5 emails.
Email marketing can take many different forms. You can indirectly market by sending out educational newsletters that have information about everything in the world of jewelry, from sourcing diamonds to birthstones and metal types. You can directly market by sending out sale information, new inventory promotions, and other emails that prompt recipients to view your products. You can send out monthly or quarterly store newsletters, introducing new staff or profiling old ones, updating clients on your store hours, and keeping them up-to-date on events happening at your store.