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Some influencers have audiences of a few million; other times, they only have a few thousand, but their followers are extremely loyal. An influencer’s follower count is only one metric to take into consideration when finding a partner to work with, but they do help to define the types of influencers:

  • Nano Influencers (1-10k): niche influencers who often cover one specific demographic or regional area

  • Micro Influencers (10-100k): small-scale influencers who have a loyal following; similar to nano influencers but with a wider reach; considered experts in their field

  • Macro Influencers (100k-1M): large-scale influencers with a wide reach; often content creators whose job it is to run their social media platforms

  • Mega Influencers (1M+): often offline celebrities, have a diverse and varied audience

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