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TikTok is good for your marketing strategy if you’re hoping to attract younger clients. It excels in suggesting videos that each user might like, so your videos have a better chance of reaching a larger audience. It can work for both direct and indirect marketing, but it’s best suited for creating brand recognition and loyalty.
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Creating Good TikToks
TikTok is currently an app-only platform. You can film videos within the TikTok app, or you can film them on your phone and import them. Use the in-app editor to stitch together sections of videos, add music, text, effects, and voiceovers to create a micro-video. There are many ways to craft an engaging TikTok, so take the time to watch some to get ideas before you start making your own.
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