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Facebook: the social media platform with the largest reach across all demographics. Facebook also has the most versatility in terms of how and what you can do, from events to private groups.
Instagram: a visual-oriented platform that’s great for showcasing your products and engaging with younger demographics. Instagram and Facebook are linked, so you only need one account to run both.
Pinterest: used heavily by young women to create “mood boards” and “collections” of their favorite things. A high percentage of brides-to-be use Pinterest to create “wedding inspiration boards.”
Youtube: as of 2019, the most-used social media platform. Though Youtube isn’t a traditional social media app, it functions in many similar ways.
TikTok: the newest social media platform that has a broad reach across the youngest generations. It is only available as an app and does not have a web UI for use on the computer.
Twitter: one of the first social media platforms, Twitter is primarily a text-based platform, which sets it apart from many other visual-first apps.
Listen to this episode of In the Loupe to help you understand more about each of the top social media platforms:
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Digital Outreach Overview
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