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When creating links, each letter or number counts against your character limit. Long links can also distract from your content. Long links can be shortened using Bit.ly or other link-shortening apps.
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Interacting on Twitter
Use Twitter to interact with your favorite brands and customers to get more eyes on your content and your site. There are many ways you can use Twitter’s features to promote your own content and help new followers discover you.
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If followers comment on your tweets, you can (and often should) respond to them. Especially if they have questions, you can publicly answer them, since many others may have the same questions. For personal matters, consider direct messaging each client.
Interacting with Other Content
In addition to your own content, you can like, comment, or “retweet” other content. Love a post from a brand you stock? Retweet it to your own follower base, and let them know you have inventory from this brand. Like all social media, take a few minutes every day to interact with other content on the platform. Each time you follow a new account, be sure to interact with a few of their most recent tweets.
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If your clients are on Twitter, encourage them to post a picture and tag you in it so you can retweet it. If they’re on social media, most clients are more than happy to do so.
Twitter for Retail Jewelers
Twitter is a great source for up-to-the minute information about you and your store. It’s useful to promote events, sales, and new product drops. Have exciting news about a new location or staff member? Tweet it! Here are some ideas for ways you can use Twitter to market your brand:
New Product Drops: if you get a new product line, limited edition product, or open up pre-orders for diamond sourcing trips to Antwerp, tweet an image or video to let everyone know! Make sure you tag the brand – they might retweet you!
Other long-form content: since Twitter is fairly ephemeral and short-form, use it to promote your long-form content (Youtube, blog posts and guides, etc.). You can get more eyes on the content that took you longer to produce by leveraging Twitter’s linking capabilities.
Store events: everything from last-minute registrations for Ladies' Night to holiday sales to announcing a team member’s birthday can go on your Twitter. Always provide a link and CTA if you hope to get more sign-ups or sales. Use Twitter for holiday hours reminders, too!
Fun facts: remember that not all social media has to be all business, all the time. Use your Twitter account to post fun facts about jewelry, diamonds, and gems, that will intrigue your followers and prompt questions and engagement.
Twitter is a great resource if you figure out how to leverage its timeliness. What you tweeted last week probably won’t be seen today, so post at least once a day to keep the conversation going.