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Think of your Youtube channel like a TV series. Recurring themes and people will help viewers connect with your brand. They’ll start to recognize the people on your channel and each person’s personality. (recognize what each host brings to the show, whether that’s a comedic aspect, in-depth knowledge, or a bubbly personality. On that note: , videos with people in them tend to do best. Don’t focus so much on the products that your viewers don’t have a chance to get to know you. What sets you, your store, and your brand apart from the others?
When titling your content, don’t be afraid to get creative. Quirky and clever titles entice potential viewers to click on your content. Your titles should be intriguing enough to make viewers want to know more. Use the description section to add more links and details. Only add links and details to augment content that’s already in the videos.
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Avoid “clickbait” titles (i.e. “Do THIS every day to lose 30 pounds in 10 days!!!”). These types of titles are perceived as spam or scams in most cases, and they can damage your reputation and lose valuable traffic to your channel. |
Interacting on Youtube
Youtube allows you to like and comment on videos and subscribe to channels. In addition to prompting viewers to like, comment, and subscribe, you can send more viewers to your channel by commenting on other people’s videos. Videos with more interaction are shown more often in search results.
You can also prompt viewers to take actions outside of Youtube by providing links to your website, specific products, or blog, for example. Adding coupon codes or discounts in the video description is also a good way to send traffic to your website. Be sure to mention the discount in the video as well, since most viewers won’t read the comments unless prompted.
Youtube is good for indirect marketing. Instead of treating your videos like TV advertisements for your products, incorporating your products subtly (or maybe not even at all!) will make your videos less sales-pitchy and focus more on providing value to viewers. Brand recognition and loyalty goes a long way when viewers are ready to make a purchase.
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