Meta tags (or metadata, or meta information) might be the trickiest SEO optimization; it’s not complicated, but it isn’t very apparent to most users because meta tags are only visible under certain circumstances. Meta tags describe various aspects of your page and are defined within the HTML code of your site. While there are many, we’ll be focusing on title tags , and meta descriptions , and meta keywords in this article. Alt text, though not technically a piece of metadata, is also included here.
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Google yourself on a number of devices and see what comes up! Are you satisfied with your meta descriptions and titles? (Tip: use multiple size devices – phones, tablets, and laptops – to see where your title and description are truncated on each.)
Give each product page a specific meta description that matches your target keyword(s).
Add descriptive alt-text to your images.