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Blogs are also excellent for targeting keywords. It can be difficult to put every key phrase you want to hit on a retail website where most pages are showcasing products and brands. A blog that’s dedicated to your key phrases will improve your site ranking and prove that you are an expert and have authority in your field. You should also link your blog pages to product or event pages on your website to improve your bounce rates and encourage viewer interaction.
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Do people read blogs, or do algorithms? The answer is both. Though focusing on keywords and phrases and good copy from an SEO perspective is important, remember that human beings are also looking at your blog! Good blogs will blend your voice and brand seamlessly with SEO elements. |
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Editing a blog on your Punchmark website is simple. Within Sitemanager, go to Content > Blog. You then have the option to create a new post, edit an existing one, or delete one or several posts. For more information, see the Sitemanager guide to Blogs.
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Blog content is one of the things we offer as part of our digital marketing program. To learn more, visit our website for details on what we offer, the different plans available, and setting up your first consultation. |
Blogs in Practice
Here is an example of SEO blog technique in action.
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If you already have a blog, look at your most-viewed posts using Google Analytics. See if there are any patterns among your most popular posts.
If you don’t already have a blog, start one!
Audit your existing blogs for proper keyword and key phrase usage, appropriate headers and metadata, and linking.
Brainstorm a series of 3+ posts that would benefit your clients.