Welcome to Punchmark’s Digital Marketing Knowledgebase! We know that digital marketing is a complex and sometimes overwhelming topic, so we wanted to put all of the high-level definitions and our best practices in one place for you. We’ll also include examples that are specific to the jewelry industry so you can better understand what a real-world application of these practices might look like for you.
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Search Engine Optimization, or SEO: this is a huge category that covers everything you need to know about how help your website to rank within Google and other search engines. Within this section you’ll find topics such as how to use keywords , metadataand key phrases, meta descriptions and title tags, internal and external linking and anchor text, URL redirects and broken links, and URL structure.
Paid Marketing and Advertising Campaigns: if you’ve ever wondered about how to get the most from Google ads or social media marketing campaigns, this category deserves your attention. We’ll go overthe basics of paid marketing, targeted ads, and the differences between running ads on Google compared to Facebook or Instagram.
Social Media, Social Advertising and Outreach: building your online presence encompasses more than running ads and ranking on Google. Once a customer finds you, they should have ways to interact with your store in a variety of ways. Social media includes best practices for Instagram, Facebook, TikTok, Twitter, and Pinterest. We’ve also placed other outreach methods, such as newsletters and email campaigns, within this category.
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