After you’ve determined your keyword strategy and researched your target keywords and related keywords and phrases, it’s time to put your keywords into action. One of the most important and effective ways to do that is actually the simplest: using the text on your website, or page copy. Copy ranges from headers and sub-headers to body text, descriptions, and SEO copywriting.
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Types of Copywriting
Headers
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Copywriting in Practice
Let’s go expand on our previous example from keywords:
The Golden Karat has a list of keywords and related topics to “gold rings” and they’re ready to incorporate them into their website. They start by writing an SEO product paragraph for their “gold ring” category. This 100-word paragraph includes phrases such as “high-quality solid gold rings,” “gold wedding bands,” “custom ring engraving,” and “pure metals.” They also spend a few sentences highlighting the benefits of gold, as it is a non-corrosive and non-reactive metal, explaining that it’s perfect for daily wear.
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Add SEO paragraphs to the bottom of each product page
Check that each of your H1s contains one of your target keywords
Add target keywords and related keywords to your page copy; aim for paragraphs of 100-150 words each
Use these copywriting and header best practices on your blog